17 Hair Care Market Spending Statistics

Do you have a favorite shampoo, or do you pick something at random? These US hair care market statistics reveal how your fellow Americans shop.

US Hair Care Market Statistics

  1. Revenue in hair care stands at $12.91 billion in 2022. (Statista)
  2. The hair care market is expected to grow by 1.88% CAGR in the US annually between 2022 and 2026. (Statista)
  3. The average American spends approximately $89.95 on haircare products each year. (Schwartz)
  4. African American shoppers accounted for 8.8% of hair care sales in 2017. (Schwartz)
  5. Offline sales generate 63.2% of the hair care market revenue in the US. (Statista)
  6. 65% pick their shampoo and conditioner at superstores like Target and Walmart. (The Benchmarking Company)
  7. Online sales are expected to grow to 44.4% in 2024, compared to just 22.4% in 2018. (Statista)
  8. In 2015, just 4% of consumers said they bought hair care products on Amazon, but the figure jumped to 49% by 2022. (The Benchmarking Company)
  9. 96% of Americans prefer to use a wide variety of hair care brands instead of just sticking to one brand, with more than half (56%) saying they use three to four brands in an average week. (The Benchmarking Company)
  10. The most used hair care brands were L’Oréal (36%), Garnier (27%), and TRESemme (25%). (The Benchmarking Company)
  11. Shampoos are the biggest seller in the hair care market in the US, with sales reaching $2,454.6 million in 2019. (Statista)
  12. 52% of consumers prefer natural or organic shampoos. (Statista)
  13. Hair color amounts to 13.4% of the hair care market, with 239 million hair coloring units sold in 2020. (Statista)
  14. While women’s hair coloring sold $1,389.8 million in 2019, men’s hair colors sold only $205.4 million. (Statista)
  15. One survey found four out of five American women dyed their hair at home for the first time during the quarantine. (Garnier)
  16. More than two-thirds of women plan to continue dying their hair at home, with one in three planning to do so exclusively. (Garnier)
  17. The US generates the most revenue in the hair care market in global comparison. (Statista)

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Author - Nia Jones

Nia has been passionate about hair since she was young. Always trying out the latest styles and trying to imitate her musical icons. She studied hairdressing directly after leaving school, spending 2 years at college learning from the best hairdressers in her region. After spending 6 further years learning her trade in different salons across the country, she went on to finally live her dream of opening her own. Today she specializes in the latest African American styles and trends, serving her local community.